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The best GTM tool stack for your team
At the Kiln, we truly believe that half the battle when developing an effective go-to-market motion is the tool stack. Without the right set of tools at your disposal, achieving success at scale can be way, way harder.
That’s why we decided to create this list of our favorite tools on the market, for every category we operate in. We use all of these tools ourselves, and we recommend them based on overall utility as well as their ability to actually provide the function they claim to add. Here’s our list of GTM tools we recommend you implement for your team:
Best tools for lead enrichment
75+ enrichment tools, AI agents, and everything you’d need to find the data point you’re looking for.
Transform your prospecting data into customers with insights not found anywhere else.
1. Clay
The question you should be asking yourself about Clay is, what data can’t it find? After using it for a while you’ll see that the answer is, there isn’t much. Clay can find essentially any publicly available data point about a person or company, using their aggregation of data sources all combined into one clean spreadsheet layout. It’s the basis for nearly all of our lead enrichment projects and we can’t recommend it enough.
Pricing starts at $134/month
2. LeadMagic
LeadMagic is a low cost, credit-based enrichment tool that can help find a ton of niche data for people or companies. Our favorite element of LeadMagic is that it really gets into the nitty-gritty: their founder, Jesse Oulette, is incredible at digging for the newest and most effective data points to use in outbound copy and intent.
Pricing starts at $25/month
Best tools for intent data
Common Room provides the most comprehensive set of signals available anywhere—out of the box
Find the right lead at the perfect time. Leverage sales triggers to engage your ideal prospects.
Find who’s visiting your website and leverage the data for smarter GTM decisions.
Find nearly any data point on prospects and contacts, then leverage it for effective outbound.
1. Commonroom
Commonroom is an intent signal aggregator that creates maps of prospects’ activity across all of your channels. By connecting your platforms such as LinkedIn, Twitter, Slack, and more, you can create intent mapping of prospects that provides invaluable data to your GTM motion. We almost think of it as Clay but for sourcing intent data- a medium by which you interact with the plethora of technology in the space.
Pricing starts at $625/month
2. Trigify
LeadMagic is a low cost, credit-based enrichment tool that can help find a ton of niche data for people or companies. Our favorite element of LeadMagic is that it really gets into the nitty-gritty: their founder, Jesse Oulette, is incredible at digging for the newest and most effective data points to use in outbound copy and intent.
Pricing starts at $90/month
3. RB2B
RB2B de-anonymizes website visitors on the personal level, meaning you can literally see who is visiting your website. If you’re based in the U.S and have any level of meaningful web traffic, this one is a no-brainer. You’d be hard-pressed to find a better signal than someone stopping by your site, and this data can be even more powerful when combined with a tool like Clay for automated site visitor campaigns.
Pricing starts at $99/month
4. Clay
Clay is a great tool for finding intent signals at scale by using the variety of intent data tools integrated within the plaform. The ability to waterfall completely different intent signals into one cohesive flow is something that was pretty much impossible before Clay developed it, and its ability to action upon those signals is amazing.
Pricing starts at $134/month
Best tools for email sequencing
Create robust outbound templates and send effective email campaigns at scale
Create sender accounts, set up email campaigns and more, all in one platform.
1. Smartlead
Smartlead, in short, is one of two email sequencing tools in the world that are even worth considering at the moment. The way in which the tool is structured perfectly suits the new wave of GTM motions- automated, scalable, and fully-integrated. You can connect unlimited email accounts to the tool, run high scale campaigns, take advantage of their robust unibox, and use their incredible API to create automations and reporting dashboards. It’s effective, clean, and we love it.
Pricing starts at $134/month
2. Instantly
If you’re looking to start running your first automated outbound campaign, Instantly is your tool. Their easy-to-use interface, combined with all-in-one features like buying your own inboxes and warming up your inboxes, makes it a no brainer to get started with. They’ve got everything you need to run a great campaign with none of the technical headache.
Pricing starts at $49/month
Best tools for multi-channel campaigns
Run campaigns with email, LinkedIn, Twitter, and more, all at once.
Create custom messaging flows tailored perfectly to your ICP.
1. LaGrowthMachine
La Growth Machine (they’re French, hence the name) is a true multi-channel tool that doesn’t seem to take any shortcuts. They currently have email, LinkedIn, and Twitter functionality, and are constantly adding new features. They also have a LinkedIn voice notes feature, which we’ve found to be very effective with our LI campaigns so far. If you want to get fancy, LGM is the tool to do it with.
Pricing starts at $50/month
2. Lemlist
Lemlist has a TON of features, but their multi-channel functionality remains some of the best on the market. Lemlist currently supports email, phone, and LinkedIn functionality and their ability to add advanced conditions and super robust custom flows is what differentiates them the most,.
Pricing starts at $99/month
Best tools for photo/image personalization
Whether you want to create a single video, or a campaign for thousands, Sendspark will help you create and connect.
DynaPictures generates dynamic images. Connect your preferred data source to auto generate ad-hoc images.
1. Sendspark
Sendspark is one of the hot new tools on the block that seems to actually be worth the hype- they’ve found a way to create engaging, personalized videos that you can send at scale using tools like Clay. Their “dynamic” templates feature lets you create videos with the prospect’s website in the background, and they can clone your voice to say the prospect’s first name in a video. They’re early to the AI video game, and I’m bullish on them continuing to ride the wave until the entire video is able to be personalized.
Pricing starts at $79/month
2. Dynapics
Dynapics is the easiest and most effective way to send personalized images at scale. You can create a template on the platform, then use their API to send images and text to that template to create thousands of custom images. We’ve used them in several campaigns, and the tool is a great way to make your messaging stand out from competition.
Pricing starts at $99/month
Best tools for lead sourcing
75+ enrichment tools, AI agents, and everything you’d need to find any data point you can imagine.
A smarter prospecting data platform that brings more quality leads for faster, better revenue growth.
Use Apollo to find your ideal prospects & turn your process into a revenue machine.
Find nearly any data point on prospects and contacts, then leverage it for effective outbound.
Crawls arbitrary websites using the Chrome browser and extracts data from pages using JavaScript code
1. Clay
Clay’s lead sourcing functionality is next-to-none. There is no other platform currently out where you can import your entire TAM into an actionable spreadsheet without spending a dime on export credits. You can import leads from LinkedIn, Google Maps, Hubspot, Salesforce, Ocean.io and more all without leaving the platform. Even more, you can filter by any data point your imagination can conjure up. It’s really that great.
Pricing starts at $134/month
2. Ocean.io
Ocean.io has easily the best company lookalikes function in the GTM space, bar none. They’ve scraped 300,000,000 websites, keyword indexed them all, and used AI to find lookalikes for any company on the web. They also have a lead sourcing tool that rivals (if not betters) Apollo’s. They’re an incredible B2B lead source and still deeply slept on.
Pricing starts at $59/month
3. Apollo
Apollo is a mainstay in the space, but still seems to keep up with the new players despite it’s status as an “old” piece of tech. Their database is really solid for most B2B sectors, and their exports contain so many data points that sometimes it’s worth just filtering down for the ones you want. Nonetheless, it’s a great tech and one we would certainly recommend for lead sourcing in particular.
Pricing starts at $49/month
4. PhantomBuster
Phantombuster has a variety of robust scrapers (they call them “phantoms” that are difficult to find anywhere else on the internet. This includes LinkedIn engagement scrapers, event attendees, Instagram followers, and more. If your conventional scraping tool or chrome extension can’t get it, it’s worth checking PhantomBuster to see if they can help out.
Pricing starts at $56/month
5. Apify
In the same vein as Phantombuster, Apify has hundreds of incredible scraping scripts that help you source lists that would otherwise take hours of manual work. Even better, users can create their own scrapers so if you’re looking to collect data from a popular platform, there is probably an Apify actor for it. If you connect it to Clay, you can have leads live-streaming into a table for campaigns that never need refilling.
Pricing starts at $49/month
Best tools for workflow automation
Zapier automates your work across 7000+ app integrations, so you can focus on what matters.
Save time and developer resources. Integrate 1000s of apps in our no-code visual platform.
Secure and AI-native workflow automation tool for technical people.
1. Zapier
Zapier is at the top of this list due to the ease of use- all of the other tools on here can essentially do the same thing, but it’s unbelievably easy to make automations in Zapier, and for that it deserves the spot. While pricier, it takes very little time to put automations together so if you’re willing to shoulder the increased cost, it can save you time and you can get back to the fun stuff.
Pricing starts at $73/month
2. Make
Make is a great middle ground to Zapier and N8N, as it’s significantly less expensive than the former and way easier to use than the latter. It’s a great way to create workflow automations and many automation experts that I’ve hired in the past use it as their tool of choice.
Pricing starts at $9/month
3. N8N
If you’re willing to put the time into learning it, N8N is by far the cheapest automation tool on the market. It’s nearly free other than hosting costs, and you can automate pretty much anything you want to within reason. We use it at the Kiln for nearly all of our automation, as it’s great for technical training and super flexible.
